Agenda At-A-Glance

Please note that this is a sample agenda and not yet final, all timings are subject to change. If you have specific questions about agenda timings, please contact sdevents@siriusdecisions.com.

TUESDAY 3 OCTOBER

TIME SESSION INFORMATION
15:00 – 18:00 Event Registration – West Wing Registration

WEDNESDAY 4 OCTOBER

TIME SESSION INFORMATION
7:00 – 15:00 Event Registration and Check In
7:30 – 9:00 Networking Breakfast in the Marketplace – Monarch Suite
9:00 – 10:00
King’s Suite
Summit 2017 Europe: Plenary Sessions
10:00 – 10:35 Networking Break in the Marketplace – Monarch Suite
10:35 – 11:20
Sponsor Case Study Sessions
Case Study Case Study
Ledger Bennett Lionbridge
Case Study Case Study
Demandbase Marketo
11:20 – 11:35 Movement Break
11:35 – 12:20
Sponsor Case Study Sessions
Case Study Case Study Case Study
Impartner Televerde LookbookHQ
12:20 – 13:30 Networking Lunch in the Marketplace – Monarch Suite
13:30 – 15:00
King’s Suite
Summit 2017 Europe: Plenary Sessions
15:00 – 15:30 Networking Break in the Marketplace – Monarch Suite
15:30 – 17:15
King’s Suite
Summit 2017 Europe: Plenary Sessions
17:15 – 18:30 Networking Cocktail Reception in the Marketplace – Monarch Suite
18:30 – 20:30 Summit 2017 Europe Green Tie Gala – King’s Suite

THURSDAY 5 OCTOBER

TIME SESSION INFORMATION
7:30 – 8:30 Networking Breakfast in the Marketplace – Monarch Suite
8:30 – 10:00
King’s Suite
Summit 2017 Europe: Plenary Sessions
  • 8:30 – 8:35 – Day Two Welcome – Jaros, SiriusDecisions
  • 8:35 – 9:20 – Programs of the Year – Leech/Briggs, SiriusDecisions
  • 9:20 – 10:00 – ROI Award Winner Presentation #2
10:00 – 10:30 Networking Break in the Marketplace – Monarch Suite
10:30 – 11:15
Syndicate Sessions
Demand Creation Strategy Sales Channel Marketing & Management Product Marketing Marketing Operations SiriusLabs
Is Your Organisation As Good At Demand Creation As You Think?
Behncke
One Size Never Fits All: Sales Enablement Functional Design
Cole
Operationalising the Channel Demand Waterfall
Chien, Flaherty
Product-to-Audience Transformation: Making It Happen
Graber, Kopec
Sidestepping Misdirection: Conducting an Effective Business Review
Karagianni, Moore
Principles in an Effective Content Audit
Grozier
11:15 – 11:30 Movement Break
11:30 – 12:15
Syndicate Sessions
Demand Creation Strategy Sales Channel Marketing & Management Product Marketing Marketing Operations SiriusLabs
Effective Demand Creation Program Planning and Execution
Horton
Long-Term Competency in a Short-Term World: Building Skills That Last
Cole, Jensen
Next-Generation Partner Enablement: Architecting for Excellence
Chien, Leech
Buyers Journey Mapping
Kimber, McKeon
The Anatomy of a Marketing Plan
Bright, Moore
Extending Personas into the Post-Sale Customer Lifecycle
Farwell
12:15 – 13:30 Networking Lunch in the Marketplace – Monarch Suite
Lunch and Learns with Ledger Bennett and Lionbridge
13:30 – 14:15
Syndicate Sessions
Demand Creation Execution Sales Channel Marketing & Management Content Strategy and Operations Account-Based Marketing SiriusLabs
Powering Demand Through Privacy and Preference Management
Archer, Montesdeoca
Unlocking the Strategic Potential of Sales Operations
Therrien
The SiriusDecisions Channel Partner Segmentation Model
Cleary
How to Build a Content Measurement Dashboard
Polewarczyk
Leveraging Data to Power Account-Based Marketing
Donlon, Peterson
Sales Enablement: Taking an Audience-Centric Approach
Drury, Savage
14:15 – 14:30 Movement Break
14:30 – 15:15
Syndicate Sessions
Demand Creation Execution Sales Channel Marketing & Management Content Strategy and Operations Account-Based Marketing SiriusLabs
Program and Tactic Diagnostics: Optimise or Terminate?
Horton
Installing a Sales Operating Model That Works
Harrell
Is Your Product Ready for the Channel?
Singer
Rationalising Localisation Investments for Global Markets
Archer, Polewarczyk
The Science of Cross-Sell and Upsell
Peterson
The Demand Unit Waterfall Readiness Assessment
Farwell, Parr
15:15 – 15:45 Networking Break in the Marketplace – Monarch Suite
15:45 – 17:30
King’s Suite
Summit 2017 Europe: Plenary Sessions
  • 15:45 – 16:30 – Change Management Panel: The Good, The Bad, The Ugly – Jaros, SiriusDecisions
  • 16:30 – 17:15 – Building the Aligned Accountable B-to-B Organisation – Heuer/Bright, SiriusDecisions
  • 17:15 – 17:30 – Event Adjournment/2018 Announcement – Jaros, SiriusDecisions

Did you attend 2016 Summit Europe? Click here for presentation access.