Agenda At-A-Glance

Please note that this is a sample agenda and not yet final, all timings are subject to change. If you have specific questions about agenda timings, please contact sdevents@siriusdecisions.com.

TUESDAY 3 OCTOBER

TIME SESSION INFORMATION
15:00 – 18:00 Event Registration – West Wing Registration

WEDNESDAY 4 OCTOBER

TIME SESSION INFORMATION
7:00 – 15:00 Event Registration and Check In
7:30 – 9:00 Networking Breakfast in the Marketplace – Monarch Suite
9:00 – 10:00
King’s Suite
Summit 2017 Europe: Plenary Sessions
  • 9:00 – 9:15 – Welcome
    Tony Jaros, SiriusDecisions
  • 9:15 – 10:00 – The Buyer-Seller Chasm
10:00 – 10:35 Networking Break in the Marketplace – Monarch Suite
10:35 – 11:20
Sponsor Case Study Sessions
Case Study Case Study Case Study
TBA TBA TBA
Case Study Case Study
TBA TBA
11:20 – 11:35 Movement Break
11:35 – 12:20
Sponsor Case Study Sessions
Case Study Case Study Case Study
TBA TBA TBA
Case Study Case Study
TBA TBA
12:20 – 13:30 Networking Lunch in the Marketplace – Monarch Suite
13:30 – 15:00
King’s Suite
Summit 2017 Europe: Plenary Sessions
  • 13:30 – 14:15 – The SiriusDecisions Sales Program Model: A High-Performance Blueprint
  • 14:15 – 15:00 – The Next-Generation Demand Waterfall
15:00 – 15:30 Networking Break in the Marketplace – Monarch Suite
15:30 – 17:15
King’s Suite
Summit 2017 Europe: Plenary Sessions
  • 15:30 – 16:15 – ROI Award Winner Presentation #1
  • 16:15 – 17:00 – Your Revenue Engine: Built for Speed, or About to Break Down?
  • 17:00 – 17:15 – Day One Close
    Tony Jaros, SiriusDecisions
17:15 – 18:30 Networking Cocktail Reception in the Marketplace – Monarch Suite
18:30 – 20:30 Summit 2017 Europe Green Tie Gala – King’s Suite

THURSDAY 5 OCTOBER

TIME SESSION INFORMATION
7:30 – 8:30 Networking Breakfast in the Marketplace – Monarch Suite
8:30 – 10:00
King’s Suite
Summit 2017 Europe: Plenary Sessions
  • 8:30 – 8:35 – Day Two Welcome
    Tony Jaros, SiriusDecisions
  • 8:35 – 9:20 – SiriusDecisions Plenary Session
  • 9:20 – 10:00 – ROI Award Winner Presentation #2
10:00 – 10:30 Networking Break in the Marketplace – Monarch Suite
10:30 – 11:15
Syndicate Sessions
Demand Creation Strategy Sales Channel Marketing & Management Portfolio Marketing Marketing Operations SiriusLabs
Is Your Organisation As Good At Demand Creation As You Think? Sales Enablement Functional Design: One Size Never Fits All Operationalising the Channel Demand Waterfall Product-to-Audience Transformation: Making It Happen Sidestepping Misdirection: Conducting an Effective Business Review Principles in an Effective Content Audit
11:15 – 11:30 Movement Break
11:30 – 12:15
Syndicate Sessions
Demand Creation Strategy Sales Channel Marketing & Management Portfolio Marketing Marketing Operations SiriusLabs
Effective Demand Creation Program Planning and Execution Long-Term Competency in a Short-Term World: Building Skills That Last Partner Enablement: Building Fluency in B-to-B Channels Buyers Journey Mapping The Anatomy of a Marketing Plan Audience-Centric Sales Enablement
12:15 – 13:30 Networking Lunch in the Marketplace – Monarch Suite
Lunch and Learn with Ledger Bennett DGA
13:30 – 14:15
Syndicate Sessions
Demand Creation Execution Sales Channel Marketing & Management Content Account-Based Marketing SiriusLabs
Trends in Data Privacy and Preference Centers SD Sales Ops Sunburst The SiriusDecisions Channel Partner Segmentation Model Introducing the Localisation Prioritisation Tool Leveraging Data to Power Account-Based Marketing Customer Lifecycle Mapping
14:15 – 14:30 Movement Break
14:30 – 15:15
Syndicate Sessions
Demand Creation Execution Sales Channel Marketing & Management Content Account-Based Marketing SiriusLabs
Program and Tactic Diagnostics: Optimise or Terminate Sales Corporate to Regional Interplay Is Your Product Channel-Ready? Building the Content Command Center The Science of Cross-Sell and Upsell Honestly Assessing Your Demand Creation and Management Performance: A First Step Toward Adopting the Next Generation Waterfall
15:15 – 15:45 Networking Break in the Marketplace – Monarch Suite
15:45 – 17:30
King’s Suite
Summit 2017 Europe: Plenary Sessions
  • 15:45 – 16:30 – Change Management Panel: The Good, The Bad, The Ugly
  • 16:30 – 17:15 – Building the Aligned Accountable B-to-B Organisation
  • 17:15 – 17:30 – Event Adjournment/2018 Announcement
    Tony Jaros, SiriusDecisions

Did you attend 2016 Summit Europe? Click here for presentation access.