Agenda At-A-Glance

Please note that this is a sample agenda and not yet final, all timings are subject to change. If you have specific questions about agenda timings, please contact sdevents@siriusdecisions.com.

TUESDAY 3 OCTOBER

TIME SESSION INFORMATION
15:00 – 18:00 Event Registration – West Wing Registration

WEDNESDAY 4 OCTOBER

TIME SESSION INFORMATION
7:30 – 17:00 Event Registration and Check In
7:30 – 9:00 Networking Breakfast in the Marketplace – Monarch Suite
9:00 – 10:00
King’s Suite
Summit 2017 Europe: Plenary Sessions
10:00 – 10:35 Networking Break in the Marketplace – Monarch Suite

10:35 – 11:20
Sponsor Case Study Sessions
Ledger Bennett Case Study Lionbridge Case Study
Transforming Global Demand Generation: From MVP to Scaled Acquisition How Canon digitally transformed their Global Marketing Operations
Demandbase Case Study Marketo Case Study Bigtincan Case Study
Artificial Intelligence in an ABM World: Accelerating the Buyers Journey Creating our Own Constellation Branding, Localization, Compliance – Oh My! How Becton Dickinson Achieved Marketing and Sales Alignment with Sales Enablement Automation
11:20 – 11:35 Movement Break
11:35 – 12:20
Sponsor Case Study Sessions
Impartner Case Study Televerde Case Study
Not too Big to Change: How a Contemporary Channel Management Solution Helped Xerox Transform its Global Partner Experience Executing a Global Demand Generation Strategy
LookBookHQ Case Study Dun & Bradstreet Case Study
How AI and Content are Fueling GE’s Digital Transformation Real Life Lessons in Leveraging the “SiriusDecisions Demand Unit Waterfall” and Business Data – A Blue Chip Case Study Example
12:20 – 13:30 Networking Lunch in the Marketplace – Monarch Suite

Lunch and Learn with Bigtincan

13:30 – 15:00
King’s Suite
Summit 2017 Europe: Plenary Sessions
15:00 – 15:30 Networking Break in the Marketplace – Monarch Suite

15:30 – 17:15
King’s Suite
Summit 2017 Europe: Plenary Sessions
17:15 – 18:30 Networking Cocktail Reception in the Marketplace – Monarch Suite

18:30 – 20:30 Summit 2017 Europe Green Tie Gala – King’s Suite

THURSDAY 5 OCTOBER

TIME SESSION INFORMATION
7:30 – 8:30 Networking Breakfast in the Marketplace – Monarch Suite
8:30 – 10:00
King’s Suite
Summit 2017 Europe: Plenary Sessions
  • 8:30 – 8:35 – Day Two Welcome – Jaros, SiriusDecisions
  • 8:35 – 9:20 – Programs of the Year – Leech/Briggs, SiriusDecisions
  • 9:20 – 10:00 – Change Management Panel: The Good, The Bad, The Ugly – Jaros, SiriusDecisions
10:00 – 10:30 Networking Break in the Marketplace – Monarch Suite

10:30 – 11:15
Syndicate Sessions
Demand Creation Strategy Sales Channel Marketing & Management Product Marketing Marketing Operations SiriusLabs
Is Your Organisation As Good At Demand Creation As You Think?
Behncke
One Size Never Fits All: Sales Enablement Functional Design
Cole
Operationalising the Channel Demand Waterfall
Chien, Flaherty
Product-to-Audience Transformation: Making It Happen
Graber, Kopec
Sidestepping Misdirection: Conducting an Effective Business Review
Karagianni, Moore
The Principles of an Effective Content Audit
Grozier
11:15 – 11:30 Movement Break
11:30 – 12:15
Syndicate Sessions
Demand Creation Strategy Sales Channel Marketing & Management Product Marketing Marketing Operations SiriusLabs
Effective Demand Creation Program Planning and Execution
Horton
Long-Term Competency in a Short-Term World: Building Skills That Last
Cole
Next-Generation Partner Enablement: Architecting for Excellence
Chien, Leech
Buyers Journey Mapping
Kimber, McKeon
The Anatomy of a Marketing Plan
Bright, Moore
Extending Personas into the Post-Sale Customer Lifecycle
Farwell
12:15 – 13:30 Networking Lunch in the Marketplace – Monarch Suite

Lunch and Learns with Ledger Bennett and Lionbridge

13:30 – 14:15
Syndicate Sessions
Demand Creation Execution Sales Channel Marketing & Management Content Strategy and Operations Account-Based Marketing SiriusLabs
Powering Demand Through Privacy and Preference Management
Archer, Montesdeoca
Unlocking the Strategic Potential of Sales Operations
Therrien
The SiriusDecisions Channel Partner Segmentation Model
Cleary
How to Build a Content Measurement Dashboard
Polewarczyk
Leveraging Data to Power Account-Based Marketing
Donlon, Peterson
Sales Enablement: Taking an Audience-Centric Approach
Drury, Savage
14:15 – 14:30 Movement Break
14:30 – 15:15
Syndicate Sessions
Demand Creation Execution Sales Channel Marketing & Management Content Strategy and Operations Account-Based Marketing SiriusLabs
Program and Tactic Diagnostics: Optimise or Terminate?
Horton
Installing a Sales Operating Model That Works
Harrell
Is Your Product Ready for the Channel?
Singer
Building a Localisation-Informed B-to-B Content Engine
Archer, Polewarczyk
The Science of Cross-Sell and Upsell
Peterson, Montesdeoca
The Demand Unit Waterfall Readiness Assessment
Farwell, Parr
15:15 – 15:45 Networking Break in the Marketplace – Monarch Suite

15:45 – 17:30
King’s Suite
Summit 2017 Europe: Plenary Sessions

Did you attend 2016 Summit Europe? Click here for presentation access.