Agenda At-A-Glance

Please note that this is a sample agenda and not yet final, all timings are subject to change. If you have specific questions about agenda timings, please contact sdevents@siriusdecisions.com.

TUESDAY 3 OCTOBER

TIME SESSION INFORMATION
15:00 – 18:00 Event Registration – West Wing Registration

WEDNESDAY 4 OCTOBER

TIME SESSION INFORMATION
7:00 – 15:00 Event Registration and Check In
7:30 – 9:00 Networking Breakfast in the Marketplace – Monarch Suite
9:00 – 10:00
King’s Suite
Summit 2017 Europe: Plenary Sessions
10:00 – 10:35 Networking Break in the Marketplace – Monarch Suite
10:35 – 11:20
Sponsor Case Study Sessions
Case Study Case Study Case Study
TBA TBA TBA
Case Study Case Study
TBA TBA
11:20 – 11:35 Movement Break
11:35 – 12:20
Sponsor Case Study Sessions
Case Study Case Study Case Study
TBA TBA TBA
Case Study Case Study
TBA TBA
12:20 – 13:30 Networking Lunch in the Marketplace – Monarch Suite
13:30 – 15:00
King’s Suite
Summit 2017 Europe: Plenary Sessions
15:00 – 15:30 Networking Break in the Marketplace – Monarch Suite
15:30 – 17:15
King’s Suite
Summit 2017 Europe: Plenary Sessions
17:15 – 18:30 Networking Cocktail Reception in the Marketplace – Monarch Suite
18:30 – 20:30 Summit 2017 Europe Green Tie Gala – King’s Suite

THURSDAY 5 OCTOBER

TIME SESSION INFORMATION
7:30 – 8:30 Networking Breakfast in the Marketplace – Monarch Suite
8:30 – 10:00
King’s Suite
Summit 2017 Europe: Plenary Sessions
  • 8:30 – 8:35 – Day Two Welcome – Jaros, SiriusDecisions
  • 8:35 – 9:20 – Programs of the Year – Leech/Briggs, SiriusDecisions
  • 9:20 – 10:00 – ROI Award Winner Presentation #2
10:00 – 10:30 Networking Break in the Marketplace – Monarch Suite
10:30 – 11:15
Syndicate Sessions
Demand Creation Strategy Sales Channel Marketing & Management Product Marketing Marketing Operations SiriusLabs
Is Your Organisation As Good At Demand Creation As You Think?
Behncke
One Size Never Fits All: Sales Enablement Functional Design
Cole
Operationalising the Channel Demand Waterfall
Chien, Flaherty
Product-to-Audience Transformation: Making It Happen
Graber, McKeon
Sidestepping Misdirection: Conducting an Effective Business Review
Karagianni, Moore
Principles in an Effective Content Audit
Grozier
11:15 – 11:30 Movement Break
11:30 – 12:15
Syndicate Sessions
Demand Creation Strategy Sales Channel Marketing & Management Product Marketing Marketing Operations SiriusLabs
Effective Demand Creation Program Planning and Execution
Horton
Long-Term Competency in a Short-Term World: Building Skills That Last
Cole, Jensen
Next-Generation Partner Enablement: Architechting for Excellence
Chien, Leech
Buyers Journey Mapping
Kimber, McKeon
The Anatomy of a Marketing Plan
Bright, Moore
Sales Enablement: Taking an Audience-Centric Approach
Drury, Savage
12:15 – 13:30 Networking Lunch in the Marketplace – Monarch Suite
Lunch and Learn with Ledger Bennett DGA
13:30 – 14:15
Syndicate Sessions
Demand Creation Execution Sales Channel Marketing & Management Content Strategy and Operations Account-Based Marketing SiriusLabs
Powering Demand Through Privacy and Preference Management
Archer, Montesdeoca
Unlocking the Strategic Potential of Sales Operations
Therrien
The SiriusDecisions Channel Partner Segmentation Model
Cleary
Introducing the Localisation Prioritisation Tool
Archer, Polewarczyk
Leveraging Data to Power Account-Based Marketing
Donlon, Peterson
Customer Lifecycle Mapping
Farwell
14:15 – 14:30 Movement Break
14:30 – 15:15
Syndicate Sessions
Demand Creation Execution Sales Channel Marketing & Management Content Strategy and Operations Account-Based Marketing SiriusLabs
Program and Tactic Diagnostics: Optimise or Terminate?
Horton
Installing a Sales Operating Model That Works
Harrell
Is Your Product Ready for the Channel?
Singer
How to Build a Content Measurement Dashboard
Polewarczyk
The Science of Cross-Sell and Upsell
Peterson
Demand Creation: Conducting and Honest Assessment
Farwell, Parr
15:15 – 15:45 Networking Break in the Marketplace – Monarch Suite
15:45 – 17:30
King’s Suite
Summit 2017 Europe: Plenary Sessions
  • 15:45 – 16:30 – Change Management Panel: The Good, The Bad, The Ugly – Jaros, SiriusDecisions
  • 16:30 – 17:15 – Building the Aligned Accountable B-to-B Organisation – Heuer/Bright, SiriusDecisions
  • 17:15 – 17:30 – Event Adjournment/2018 Announcement – Jaros, SiriusDecisions

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