Analyst Picks: Account-Based Marketing Leader

Not all accounts are created equal. The account-based marketing (ABM) leader needs to work hand-in-hand with sales to define and execute effective ABM programs that target accounts appropriately to drive growth. Nicky Briggs, Research Director, Account-Based Marketing, has selected the best sessions for ABM leaders to gain the insights they need to develop a partnership with sales and achieve their growth and retention goals.

See Nicky’s recommended track sessions below, and click here to view full session details.

  • Thursday 05/10
    • 10:30

      Principles in an Effective Content Audit

      John Grozier
    • 11:30

      Buyer’s Journey Mapping

      Christina McKeon, Tim Kimber
    • 13:30

      Sales Enablement: Taking an Audience-Centric Approach

      Don Drury, Ian Savage
    • 13:30

      Leveraging Data to Power Account-Based Marketing

      Bob Peterson, John Donlon
    • 14:30

      The Science of Cross-Sell and Upsell

      Bob Peterson