Analyst Picks: Chief Marketing Officer

The chief marketing officer takes corporate objectives and translates them into a set of prioritized actions for the marketing organization. Meta Karagianni, Service Director, Marketing Executive Services, Europe, and Caroline Bright, Research Director, Marketing Executive Services, Europe, have selected the best sessions to provide CMOs with insights on planning and executing marketing activities that will help them achieve financial and strategic goals.

See their recommended track sessions below, and click here to view full session details.

  • Thursday 05/10
    • 10:30

      Sidestepping Misdirection: Conducting an Effective Business Review

      Craig Moore, Meta Karagianni
    • 10:30

      Product-to-Audience Transformation: Making It Happen

      Christina McKeon, Ross Graber
    • 11:30

      Buyer’s Journey Mapping

      Christina McKeon, Tim Kimber
    • 11:30

      The Anatomy of a Marketing Plan

      Caroline Bright, Craig Moore
    • 13:30

      Leveraging Data to Power Account-Based Marketing

      Bob Peterson, John Donlon
    • 13:30

      How to Build a Content Measurement Dashboard

      Christine Polewarczyk
    • 14:30

      Introducing the Localisation Prioritisation Tool

      Christine Polewarczyk, Julian Archer
    • 14:30

      Demand Creation: Conducting an Honest Assessment

      Chris Parr, Kristin Farwell

For a CMO with Indirect (Channel)

  • Thursday 05/10
    • 10:30

      Sidestepping Misdirection: Conducting an Effective Business Review

      Craig Moore, Meta Karagianni
    • 10:30

      Product-to-Audience Transformation: Making It Happen

      Christina McKeon, Ross Graber
    • 11:30

      Next Generation Partner Enablement: Architecting for Excellence

      Angela Leech, Maria Chien
    • 13:30

      Leveraging Data to Power Account-Based Marketing

      Bob Peterson, John Donlon
    • 13:30

      SiriusDecisions Channel Partner Segmentation Model

      Chris Cleary
    • 13:30

      How to Build a Content Measurement Dashboard

      Christine Polewarczyk
    • 14:30

      Demand Creation: Conducting an Honest Assessment

      Chris Parr, Kristin Farwell