Analyst Picks: Demand Marketing Leader

The demand marketing leader drives awareness and interest in the organisation by leveraging inbound and outbound tactics. Jen Horton, Vice President and Group Director, Demand Creation Strategies, and Isabel Montesdeoca, Director, EMEA Research, hand-selected these sessions to provide demand marketing leaders with the insights they need to develop an effective demand creation strategy.

See their recommended track sessions below, and click here to view full session details.

  • Thursday 05/10
    • 10:30

      Principles in an Effective Content Audit

      John Grozier
    • 10:30

      Is Your Organisation As Good At Demand Creation As You Think?

      Monica Behncke
    • 11:30

      Buyer’s Journey Mapping

      Christina McKeon, Tim Kimber
    • 11:30

      Effective Demand Creation Program Planning and Execution

      Jen Horton
    • 13:30

      Leveraging Data to Power Account-Based Marketing

      Bob Peterson, John Donlon
    • 13:30

      Powering Demand Through Privacy and Preference Management

      Isabel Montesdeoca, Julian Archer
    • 14:30

      Introducing the Localisation Prioritisation Tool

      Christine Polewarczyk, Julian Archer
    • 14:30

      Demand Creation: Conducting an Honest Assessment

      Chris Parr, Kristin Farwell
    • 14:30

      Program and Tactic Diagnostics: Optimise or Terminate

      Jen Horton