Analyst Picks: Portfolio Marketing Leader

The portfolio marketing leader is responsible for bringing an organisation’s portfolio of offerings to market in an audience-centric manner. Christina McKeon, service director for Portfolio Marketing, and Tim Kimber, research director for Portfolio Marketing, hand-selected these sessions to provide portfolio marketing leaders with the insights needed to refine go-to-market strategy and execution.

See their recommended track sessions below, and click here to view full session details.

  • Wednesday 04/10
    • 09:15

      The 2017 European Buyer Insights Gap Index

      Isabel Montesdeoca, Meta Karagianni
  • Thursday 05/10
    • 10:30

      Product-to-Audience Transformation: Making It Happen

      Marisa Kopec, Ross Graber
    • 11:30

      Buyer’s Journey Mapping

      Christina McKeon, Tim Kimber
    • 13:30

      How to Build a Content Measurement Dashboard

      Christine Polewarczyk
    • 14:30

      The Science of Cross-Sell and Upsell

      Bob Peterson, Isabel Montesdeoca
    • 14:30

      Building a Localisation-Informed B-to-B Content Engine

      Christine Polewarczyk, Julian Archer