Executive Leadership Exchange

The SiriusDecisions 2017 Executive Leadership Exchange is an exclusive by invitation only opportunity for b-to-b sales, marketing and product executives to gather with their peers. It will be held on Wednesday, 4 October 2017, following the opening keynote of SiriusDecisions 2017 Summit Europe, and will feature presentations by b-to-b marketing/sales leaders and offer participants a chance to network with and learn from their peers.

Executive Leadership Exchange


  • Be among the first to access new research and insights from SiriusDecisions’ research and advisory services
  • Hear about key trends and priorities affecting b-to-b sales, marketing and product executives
  • Learn how other b-to-b sales, marketing and product executives are addressing key challenges and initiatives
  • Network with other sales, marketing and product leaders from a wide range of b-to-b organizations


The Executive Leadership Exchange is open by invitation only to sales, marketing and product leaders at b-to-b organizations – typically VP level or above .

For questions regarding the 2017 Executive Leadership Exchange or to request access, please contact SDEvents@SiriusDecisions.com.


10:00 a.m. Executive Networking Coffee Break

10:30 a.m. Welcome and Agenda Overview

10:40 a.m. Transforming from Product-Centricity to Audience-Centricity
Marisa Kopec, Ross Graber – SiriusDecisions

  • A growing number of b-to-b organizations are shifting from a product-centric to an audience-centric go-to-market approach. Making such a shift will have major implications on all three functions within the revenue engine; how can leaders better prepare to deal with these implications?

11:10 a.m. Peer-to-Peer Case Studies and Discussion

  • Selling is a Team Sport and so is … Tennis
    Colin Day, VP Global Demand Centre and Marketing CTO
    Andrew Murray, Head of European Sales – Trading & Post Trade Processing

    Building a sustainable growth engine is the desire of most, if not all b-to-b organizations. Through organic growth and strategic acquisition, FIS has evolved into a leading global provider of technology for the financial services industry. Hear how a transformation within their sales and marketing function has lead FIS to maximize their channels, sell the broadest set of solutions possible, and go to market in a coordinated and audience-centric manner.

  • Applying the PMM Model to a Vertical Sales Organisation to Strengthen Customer Centricity
    Christophe Djaouani, Senior Vice President and Managing Director

    An in-depth look into the benefits found by Donnelley Language Solutions after applying the SiriusDecisions Product Marketing and Management Model to the company’s vertical sales structure.

12:20 p.m. Closing Remarks

12:30 p.m. Executive Networking Lunch