The SiriusDecisions 2017 Executive Leadership Exchange is an exclusive by invitation only opportunity for b-to-b sales, marketing and product executives to gather with their peers. It will be held on Wednesday, 4 October 2017, following the opening keynote of SiriusDecisions 2017 Summit Europe, and will feature presentations by b-to-b marketing/sales leaders and offer participants a chance to network with and learn from their peers.
The Executive Leadership Exchange is open by invitation only to sales, marketing and product leaders at b-to-b organizations – typically VP level or above .
For questions regarding the 2017 Executive Leadership Exchange or to request access, please contact SDEvents@SiriusDecisions.com.
10:00 a.m. Executive Networking Coffee Break
10:30 a.m. Welcome and Agenda Overview
10:40 a.m. Transforming from Product-Centricity to Audience-Centricity
Marisa Kopec, Ross Graber – SiriusDecisions
11:10 a.m. Peer-to-Peer Case Studies and Discussion
Building a sustainable growth engine is the desire of most, if not all b-to-b organizations. Through organic growth and strategic acquisition, FIS has evolved into a leading global provider of technology for the financial services industry. Hear how a transformation within their sales and marketing function has lead FIS to maximize their channels, sell the broadest set of solutions possible, and go to market in a coordinated and audience-centric manner.
An in-depth look into the benefits found by Donnelley Language Solutions after applying the SiriusDecisions Product Marketing and Management Model to the company’s vertical sales structure.
12:20 p.m. Closing Remarks
12:30 p.m. Executive Networking Lunch