Chris Parr is an experienced international marketing leader with more than 25 years of experience in sales, business development and marketing management, spanning all areas of the product and marketing workflow. Throughout his career, Chris has focused his energy on connecting marketing directly to growth for several large enterprises including Intel Corp., ADP and SumTotal with a recent focus on implementing digital marketing strategy.
Before joining SiriusDecisions, Chris led the global marketing organization at ADP Dealer Services, revitalizing the marketing function to put the customer at the center of the business while driving a 3x increase in marketing qualified leads using a persona-based approach. Chris started his professional career at Intel, holding posts in sales, business development, product marketing and several marketing leadership roles, which took him to five different countries. Chris also worked in talent management/HCM, most recently with SumTotal.
Chris holds a BSc in physics and electronics from Leicester University and a management diploma from De Montfort University. He won recognition at both Intel and ADP for his leadership and contributions to the business and a strong reputation for building high-performance international teams. Chris is a keen sportsman and played cricket professionally for Worcestershire.