Maria has 20 years of experience in partner/channel marketing, field marketing and solutions marketing, with hands-on expertise in partner and sales enablement, value proposition and sales tool development, and sales engagement.
Before joining SiriusDecisions as a research analyst for the Channel Management Strategies (CMS) service, Maria spent the majority of her career at Sun Microsystems, Inc., most recently in Sun’s global channel marketing organization as a global partner programs manager responsible for developing and implementing a global sales enablement strategy for key products and programs to ensure sales readiness and increase partner adoption. Prior to this role, Maria was a key architect and evangelist for developing and launching the premier partner sales enablement and engagement benefit offered through Sun’s global partner program. She designed and delivered programs to enable ISVs, field sales and reseller teams worldwide to build alliances and monetize those partnerships through joint sales opportunities.
Maria’s expertise spans a wide variety of partner types including value-added resellers, independent software vendors, systems integrators, distributors and original equipment manufacturers. Working for global marketing, market development, and field sales organizations, she had responsibility for building sales programs tailored to be implemented and delivered in the field and through/to partners. This included revenue generating programs, content and training that was relevant and resonated within sales and partner communities.
Maria holds a BA in English from The Catholic University of America.