Meta is a dynamic international marketing and strategy professional bringing over 12 years of experience to the Executive Edge: CMO team in SiriusDecisions. Based in London, her expertise spans a broad range of areas including marketing strategy and planning, organizational design, marketing measurement, customer loyalty, customer understanding, marketing communications, competitive positioning, solution selling and sales support.
Before joining SiriusDecisions, Meta spent six years with the marketing leadership council (MLC) – a membership within the Corporate Executive Board (CEB) – advising chief marketing officers/marketing directors and their teams in EMEA across both b-to-b and b-to-c markets. In this role, Meta had P&L (statement of profit and loss) responsibility for the MLC in EMEA, led the executive advisor team and delivered sales enablement and acceleration initiatives that drove customer retention and new business.
Prior to CEB, Meta led the strategic marketing team in LexisNexis UK where she was responsible for planning, pricing, market and competitive intelligence, mergers and acquisitions, and the execution of strategic projects. Meta first came to the UK with Gartner, spending three years as a marketing and strategy consultant before becoming chief of staff for the Gartner CEO in EMEA and operations director for Gartner Executive Programs EMEA.
Meta holds an MBA from the University of Strathclyde in Glasgow, Scotland and a BA in Information Technology from Athens University of Economic and Business.