Presenter: John Grozier
Most organisations create massive amounts of content, yet our research shows that up to 70 percent of it goes unused. The right approach to turning the tide is often better utilising or adapting existing content, and applying audience insight; this requires an audit of what’s already there. In this session, we will demonstrate how to conduct a content inventory and audit using the SiriusDecisions Content Inventory Tool. Delegates will learn the principles of conducting an audit and apply the assessment toward more effective content planning and creation to support sales and marketing efforts globally and regionally across different markets.