Summit Europe Agenda

Agenda at a Glance

The conference schedule features general sessions that unveil the latest B-to-B research and insights, intimate breakout sessions with SiriusDecisions analysts, and customer case study presentations.

The agenda for this European gathering is built around a thoughtful balance of formats designed to serve a range of learning preferences. Plenary sessions anchor the program with main-stage talks that translate recent research into actionable perspective for B-to-B leaders. Breakout offerings provide room for deeper exploration of niche topics that often get only passing attention in larger forums. Together, these elements shape a schedule that feels both structured and flexible, encouraging attendees to move between broad insight and focused study as the conference unfolds across its days.

Syndicate tracks form one of the more distinctive features of the program, grouping sessions by role and initiative so that peers facing similar challenges can learn alongside one another. Analyst-led picks within these tracks offer a curated layer, drawing on the judgment of experienced advisors to highlight conversations with the greatest strategic relevance. This structure recognizes that B-to-B professionals rarely work in isolation, and it creates natural opportunities to compare notes, test assumptions, and broaden professional networks during the formal sessions and the transitions between them.

Sponsor case studies bring a complementary voice to the agenda, grounding research themes in the lived experience of organizations that have applied them in practice. Presentations from Platinum and Gold sponsors offer a window into how frameworks translate into measurable outcomes, what obstacles arose along the way, and which decisions proved most consequential. The inclusion of these real-world accounts adds texture to the program, reminding attendees that insight and execution are partners in any mature B-to-B strategy.

Analyst Picks deserve attention as a deliberate editorial gesture rather than a simple schedule listing. By inviting analysts to flag sessions of particular note, the organizers create a guided path through what could otherwise feel like an overwhelming range of options. These recommendations offer a starting point for attendees who want to prioritize their time, and they reflect the curatorial perspective of the analysts themselves, shaped by ongoing conversations with the B-to-B community.

Beyond the formal session types, the agenda is designed to support informal exchange, with pacing that allows for conversation between presentations. Time built into the program acknowledges that some of the most valuable insights at a summit emerge during side discussions with fellow practitioners. By weaving together research, case study, and dialogue in a single rhythm, the schedule aims to deliver a conference experience that extends well beyond the stage.

Syndicate Tracks

Delegates can move between syndicate topics at their leisure, tailoring the program to their role initiatives. Tracks cover:

Explore the full breakdown on the Program page.

Plenary & Speaker Highlights

Plenary sessions feature Sirius plenary speakers presenting the latest B-to-B research and insights to the full delegate audience. See the Sessions page for speaker details and topic coverage.