What to Expect on the Main Stage
Plenary sessions open and close each day of the summit, setting the tone with research-backed insights, peer perspectives, and forward-looking commentary drawn from SiriusDecisions' ongoing b-to-b work.
- Sirius Plenary Speakers presenting fresh findings and frameworks.
- Coverage of the latest b-to-b research, models, and benchmarks.
- Perspectives designed to inform strategy across marketing, sales, and product functions.
Session Focus Areas
Themes addressed on the main stage mirror the broader conference tracks, giving delegates a shared reference point before moving into syndicate and breakout formats.
- Demand CreationPipeline, lead management, and conversion strategy at the European b-to-b level.
- Sales EnablementEquipping sales teams with content, training, and process discipline.
- Channel Marketing & SalesPartner motions, channel programmes, and indirect revenue models.
- Account-Based MarketingTargeted account selection, orchestration, and measurement.
- Product MarketingPositioning, launches, and product-led growth narratives.
- Content Strategy & OperationsEditorial planning, operations, and content performance.
Format Snapshot
A simple view of how plenary content fits alongside the wider agenda.
| Day | Plenary Content | Complementary Formats |
|---|---|---|
| Day 1 | Opening keynote, research reveals, and analyst commentary. | Syndicate sessions and sponsor case studies. |
| Day 2 | Closing keynote, peer perspectives, and award segments. | Syndicate sessions and analyst picks. |
For the full timing of every session, see the Agenda page or download the agenda when available.
Plan Your Visit
Plenary sessions take place at the Hilton London Metropole. Review venue, travel, and accommodation details before you arrive.
Hotel & Travel