SiriusDecisions Syndicate Sessions serve as an ideal way to provide a focused Summit experience based on your role initiatives. Delegates are welcome to move between tracks and topics throughout the day.
Tracks by Role
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Demand Creation
Programmes for marketers driving demand generation across European markets.
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Sales
Session content for sales leaders refining process, enablement, and performance.
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Channel Marketing & Sales
Track designed for channel and partner ecosystem practitioners.
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Marketing Operations & Strategy
Operational and strategic guidance for modern marketing organisations.
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Account-Based Marketing
Sessions supporting ABM programme design and execution.
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Product Marketing
Content addressing positioning, launches, and product messaging.
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Content Strategy & Operations
Guidance on building and operating content programmes at scale.
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SiriusLabs
Hands-on, lab-style sessions from SiriusDecisions analysts.
Choose Your Path
Syndicate Sessions let you follow the topics most relevant to your work. Each track combines analyst presentations with discussion, so you can compare notes with European peers facing similar challenges.
Refer to the Agenda at-a-Glance to plan your day across the two-day programme.
Syndicate sessions offer delegates a focused way to shape their Summit experience around the priorities that matter most to their role. By organising content into clearly defined tracks, the programme makes it easy to move between discussions and discover insights aligned with current initiatives. This structure encourages attendees to engage deeply with the material that speaks directly to their responsibilities while still leaving room to explore adjacent topics. The result is a more personal and intentional conference journey, where each participant can design an agenda that reflects the strategic questions their organisation is working to answer across European b-to-b markets.
Each track is built around a distinct functional lens, allowing professionals to hear research, case studies, and analyst perspectives that reflect the realities of their discipline. Demand creation sessions address the evolving tactics marketers use to generate interest and pipeline across diverse regions. Sales content targets leaders refining process, enablement, and performance across distributed teams. Channel marketing and sales programming speaks to the partner ecosystem, while marketing operations and strategy guidance supports organisations modernising how they plan, measure, and execute. Together, these parallel conversations create a comprehensive view of how interconnected functions contribute to long-term growth.
Because the tracks run in dedicated time blocks, attendees are free to move between them as the day unfolds. This flexibility means a marketer can spend one session exploring operations strategy and the next engaging with channel partner insights, without missing the broader narrative. The format also encourages cross-functional dialogue, as professionals from different backgrounds encounter shared challenges in adjacent rooms. By the end of the day, participants leave with a richer understanding of how their work fits into the wider b-to-b landscape, supported by perspectives gathered from peers facing similar questions across industries and markets.
Plan Your Sessions
Session rooms and timings are listed in the downloadable agenda. The full schedule, including plenary speakers and sponsor case studies, is available on the Agenda page.